Planning for Growth – What’s Next for the Trillion-Dollar High-Tech Industry?

At the International CES event last month in Las Vegas, CEA announced that worldwide sales of high-tech & consumer electronics products were projected to be within shouting distance of $1 trillion in 2011. Technology companies are thinking hard about how to manage this growth efficiently and invest in appropriate operational excellence initiatives. Based on a survey of COOs, an Accenture report on the Future of High-Tech and Electronics indicates three strategic imperatives to help achieve effective operations in this upcoming growth phase:

• Charting new growth trajectories
• Organizing for worldwide innovation
• Leveraging the broader ecosystem

While innovation and growth have always been at the top for CXOs, it is interesting to see that the importance of alliances, channel partners and suppliers is seen as an area of investment. For example, best-in-class technology companies leverage their channel partner networks to differentiate themselves, improve speed-to-market, identify new opportunities that they may not have uncovered on their own, and improve visibility to end customers. It’s no surprise that at a recent quarterly business review, a Zyme customer remarked how a granular view of channel activity worldwide has given them an important market advantage.

High-tech Industry Talks Up Channel Operations at Dreamforce 2010

Dreamforce 2010 lived up to its billing as the cloud computing event of the year! Many of Zyme’s customers, including Avaya, Dell, and Symantec were featured speakers at sessions ranging from Driving Sales Through Partner Networks, to PRM, Pipeline Analytics, and Integrating Selling & Quoting with Salesforce CRM. It was great to hear Zoe Petersen from Avaya talk about Zyme’s role in powering their channel operations with high-quality channel data.
We were proud to be a sponsor of Dreamforce, and showcase ChannelView’s ability to bring management visibility into the channel sales process. We’re also thrilled to have ChannelView featured in Salesforce.com’s “30 Apps in 30 Days” roundup!
Here’s an interesting quote from NETGEAR on why they chose ChannelView: “ChannelView will help our sales and marketing teams make better business decisions with readily available channel data, while maximizing our IT investments. Zyme was able to set up, test, and deploy ChannelView in a matter of weeks, with minimal requirements from our IT resources.” — Vice-President IT at NETGEAR Inc. Read more about ChannelView here.